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Are Open Houses Really Worth It?
Home sellers naturally want to do everything they can to get their home sold. However, with the abundance of electronic information and photos available today, many question whether the traditional open house is still useful. While it may seem as though an open house is nothing more than a wasted Saturday or Sunday, these traditional sales tools can actually still play an important role in a home sale.
Additional Advertising Opportunities
One of the benefits of an open house is that it provides another opportunity to advertise the property. Homes on the market are already listed on the MLS, local newspapers, and online real estate sites like 
Zillow. However, additional postings can be for an open house on sites like Craigslist and localized advertising venues. This provides more web exposure for the property and increases the odds that the home will peak someone’s interest.
Buyers Love Them
Selling any good or service is all about pleasing the target market. For home selling, the target market is home buyers and data shows that they still love open houses. In fact, 45 percent of buyers report that open houses are a major way that they obtain information during their home search.
Agents Can Use Them Before They Even Start
One motivator for buyers who are on the edge about a home is finding out that someone else is interested. This almost never fails to result in a bid. Real estate agents can use this same technique with open 
houses by requiring buyers to register beforehand. Agents can then notify a select group that although 37 people registered they can arrange a private showing prior to the open house.
Some Homes Are Simply Better in Person
Finally, some homes simply do not take good photos. Even professional well-lit photos don’t do justice to how large a room is or the open layout that is perfect for family gatherings. In these cases, getting buyers to actually see the house in person is vital to making a sale. Open houses are the perfect way to do that because they are low pressure ways for buyers to stroll through at their leisure.
Those seeking to purchase or sell residential real estate Ulster County should talk with their real estate agent about having an open house. In many cases, it can greatly improve the odds and speed at which a home sells.